直到达到1000,那些随意的拖鞋是如何流行起来的?

  直到达到1000,那些随意的拖鞋是如何流行起来的?
  ankur shah is an unlikely slipper magnate,mr shah hadn’t given slippers a thought,。
  在信息爆炸的今天,能够迅速地阅读和理解大量资料,已成为所有人必不可少的技能。对于准备参加各种英语测试的考生来讲,阅读速度可能是决定成绩的关键。要想在gre和gmat的考试中拿到高分,你的阅读速度至少要达到每分钟200字。
  如何迫使自己提高阅读速度?
  
  我们有一个自动滚屏的工具来帮助你提高速度。点击该按钮后,屏幕就开始滚动,迫使你改掉向回看的习惯,加快速度。默认为每分钟140字(朗读速度)。随着你的技能提升,你可以挑战更高的速度,直到达到1000。
  
  
  
  
  
  小字 速度:+ – 阅读以下文章
  
  
  how did the humble slipper become so cool? (662words)
  by jonathan margolis
  —————————————————–
  
  
  i was in bristol, in the west of england, recently and was struck by the number of borderline hipster/hippies puffing not on ecigarettes, but those newer, vaporiser contraptions. it struck me that, in effect, pipes are back.
  
  so if it’s possible to reinvent the pipe for new generations, what success could someone expect if they reimagined the pipe’s traditional companion, the carpet slipper — and charged £69 a pair for a stylish version of what can be had for £7.50 in marks and spencer?
  
  a decent chance, according to a 35-year-old london entrepreneur, ankur shah. his slippers for hipsters, mahabis, are selling at a rate of 500 a day. mr shah’s company turned over £1.5m in its first year, £10m in its second and is heading for £18m in this, year three. it was also profitable, mr shah says, from the start.
  
  if the mahabis name seems familiar, it is because the online campaign to popularise its footwear has been relentless. lines of these hybrid sneaker/slipper/mules have been tramping across my screens for months.
  
  “but really,” i asked mr shah when we sat down for a coffee close to his shoreditch office in london. “slippers?”
  
  ankur shah is an unlikely slipper magnate. the son of doctors in lancashire, in northern england, he studied law, worked for the dalai lama in dharamsala, india, was a criminal barrister, built a social media advertising company and sold it to experian.
  
  the mahabis story-so-far is interesting as an exemplar of the speed at which technology allows a business to be built. three years ago, mr shah hadn’t given slippers a thought, although he was wearing a pair all day, as he was at home with a back injury, cash rich from the experian sale, but without much to do.
  
  today, he claims 200,000 people in 40 countries wear them. he believes he has the beginnings of another ugg, which popularised sheepskin boots, or a havaianas, the brazilian flip-flops company, or even a nike.
  
  it began with mr shah’s data obsession. “i started looking around at data for fun, to see what people were searching for and buying online,” he told me. “i looked at flip-flops.”
  “then i typed in ‘slippers’, and the search volumes were 60 per cent higher than for flip-flops, a £4bn industry. yet i couldn’t name a single slipper brand.”
  
  he thought about where he might source slippers to sell them online, but found only “dowdy, fluffy, tartan things nobody would want to wear”. then he wondered if an iconic, premium brand could be invented.
  
  it was then a matter of coming up with a design, printing endless 3d models, getting multiple flights to krakow in poland, a major slipper manufacturing country. he eventually settled on production in portugal and italy, and launched in 2014.
  
  the moment he realised he was on to something was when the website got 10,000 orders on day one.
  
  “i guess slippers are forgotten about, but for the freelancer generation, working from home, they’re worn all day, seven days a week,” he says, although he admits a full explanation for their success thus far eludes him.
  
  the slippers are certainly extremely comfortable, but mahabis are still essentially an online marketing phenomenon. mr shah says the company spends “millions a year” with facebook and other “display networks”, which ensure adverts pop up unasked for on other websites.
  
  with mahabis, meanwhile, flying out of the warehouse in swindon, in the west of england, the 12-strong team in shoreditch that runs the company barely sees a slipper.
  this allows them to concentrate on the all-important marketing metrics — who’s buying, when, where and so on.
  
  it sounds like hard work, but counter intuitively, perhaps, the head office staff work a four-day week and mr shah is discussing a four-hour day. largely freed from a traditional office, his people are more productive, he finds, and more creative too. coming soon, a range of lifestyle accessories. just don’t expect a mahabis pipe.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  自动滚屏?
  帮助你训练阅读速度的小工具,鼠标放这里了解更多。
  
  
  自动滚屏的功能可以帮助你训练自己的阅读速度。在点击“自动滚屏”的按钮后,屏幕就开始向下滚动,这样可以迫使你改掉向回看的习惯,加快你的阅读速度。输入框里面的数字是每分钟阅读的词数(wpm),默认为140(朗读速度)。随着你的技能提升,你可以尝试更高的速度:
250:美国大学生的最低速度
350:美国大学生的最高速度
1000:速读高手的阅读速度
416250:世界纪录
  
  
  
  
  
  选择正确答案
  
  which one is not right about mahabis’ slippers?
  
  
  mahabis拖鞋利用了3d打印技术,有效地使用网络广告营销,并且穿在脚上有着非常舒适的体验感。
  
  unusefulness
  printing endless 3d models
  online marketing
  comfortable
  
  
  
  
  
  
  
  
  选择正确答案
  
  who is the founder of the mahabis?
  
  
  ankur shah是拖鞋品牌mahabis的创始人。
  
  philknight
  ankur shah
  francesco·fiordelli
  thomas·j·watson
  
  
  
  
  
  
  
  
  选择正确答案
  
  what is the job of mr shah before he had mahabis?
  
  
  shah先生在创建mahabis公司前,曾是个刑事律师。
  
  teacher
  singer
  criminal barrister
  singer
  
  
  
  
  
  
  
  
  
  
  选择正确答案
  
  which one is not right about the head office of mahabis?
  
  
  mahabis总公司的员工一星期只工作四天,每天只工作四个小时,并且有着很高的效率和创造力。
  
  work a four-day week
  inefficient
  productive and creative
  work a four-hour day
  
  
  
  
  
  
  
  
  放松与总结
  
  
  
  
  您答对题目数: 0/5    ft中文网用户平均wpm: 3做完一篇速读后,我们建议您再浏览一遍文章,梳理一下文章的整体结构,反思自己是否抓住了最重要的信息,以及下次再做速读训练时能否更高效精准。
  by jonathan margolis,as he was at home with a back injury,with mahabis,criminal barrister。

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